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Most marketing doesn't work.

A two-day intensive on how people actually consume media, make decisions, and respond to brands — and what that means for strategy, channels, and creative that gets results.

Reserve a seat See the full program
18 & 25 SepSession dates
8h 30minTotal runtime
OnlineFormat

Two days, run like a rundown.

Every session on the clock — because in media, timing is the whole game. Pick a day to see what's covered.

SegmentRuntime
Module 1

How Modern Marketing Actually Works

Why do so many marketing efforts fail? A fast-paced opener that sets up the two days ahead.

15–20 min
Module 2

Media Landscape & Consumer Behavior

How do people actually consume media and make decisions today?

1.5 h
Module 3

Strategic Thinking Fundamentals

Given that reality, what should a brand do?

1.5 h
Workshop

From Consumer Insight to Strategy

Can we turn observations into actionable strategy? Hands-on, in groups.

45–60 min

By the end, you'll think in one straight line.

Consumer Strategy Media Creative Growth

Seats are limited to keep the workshop sessions sharp.

Fill in your details and let us know what you're hoping to get out of it — we read every field.

  • Session dates 18 & 25 September
  • Attendance Both days recommended
  • Run by dentsu Media Academy
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